Emojis In Email Subject Lines

A few rules such as avoiding emoji usage when sending customer support emails or providing a list of pre-approved emojis will go a long way in keeping your email game in tip-top shape. Run tests to ensure your subscribers think youre as fun and cute as you think you are.

The 2021 Definitive Guide To Using Emojis In Subject Lines Smartrmail

Lets get started with the benefits of using emojis in your email subject line.

Emojis in email subject lines. This will help you determine what works for your brand. The Subject Line Is the Most Important Part of the Email Not an Afterthought. Many marketers use emojis to increase open and click rates and theres no reason why you cant do the same thing in Marketing Cloud.

So over two months in June and July I ran a variety of email tests with emojis in subject lines. We used the four emojis we tested in 2016 versus four other emojis across five geographies US UK France Spain and Germany. Throwing too many emojis in one subject line is a fast path to coming across as irrelevant trying too hard or just looking messy.

Normally Its easy to insert emoji symbols into message content easily with clicking Insert Symbol and then you can copy the emoji symbols into subject line in Outlook. When youre using MailerLite adding emojis to your subject line is super duper easy. In 2017 we decided to step it up and test eight emojis.

We often use Klaviyo for email marketing which makes AB testing and checking the results very simple. You can check the results for our Emojis in Email Subject Line Survey 2016 here. Why Use Emojis In Email Subject Lines.

Using Emojis in Subject Lines or Preheaders. A pumpkin for Halloween a heart for Valentines Day etc. Sometimes its hard to put emotions into words.

Why use emojis in email subject lines. We are all used to getting fun emails that contain emojis in the subject line. The effects of including an emoji in your subject line Adding emojis usually increases open rates.

I wanted to see if I could discern any audiences behavior surrounding their response to the emoji. However these emoji symbols in subject line may be not visible for your recipients if they view the email via webpage or mobile. This is without doubt the first advantage of using emojis in the subject line.

You dont need to go to any online emojipedia and start copying-and-pasting the right emoji instead just click on the emoji in the subject line field. Here are four other benefits. According to Merriam Webster Emoji is a small image symbol or icon used in text fields in electronic communication to express the emotional attitude of a writer.

Making your email visually appealing isnt the only reason to incorporate emoji into the subject line. Emojis arent a guaranteed solution to improve open rates and while personalizing email subject lines may help your email performance testing both strategies and seeing how receptive your audience is to each one ie learn which way your coin is biased is. Conduct AB split tests with group A receiving the subject line with the emoji and group B receiving no emoji.

Using too many subject line emojis or using them in all of your email could cause subscribers to perceive your email as spam. 19 rows Adding an emoji to an email subject line increases the negative sentiment towards that. 3 rows Emails with emojis in the subject line showed more abuse complaints with 7 out of 10.

But before you do make sure you have clear guidelines for you and your team that outline when and how to use emojis in email subject lines. Once youve chosen your emoji all you need to do is paste it into your subject line like you would regular text. Heres what it looks like if youre using MailPoet to send emails from your WordPress dashboard.

Globally the best performing emoji was the joy emoji. Create a new campaign and add the emoji in the subject line field. So to give you the ability to make an informed decision lets take a look at what the data says about using emojis for email subject lines and all the considerations you should be aware of.

This automatically opens an emoji keyboard. Paste your emoji into your subject line. Of course you can add other icons in your email subject line depending on what your email has to offer.

Lets look at how to add an emoji to your subject line using Campaign Monitor. We recommend that you add emojis to email subject lines only when they are relevant. Advantages of Emoji in Email Subject Lines.

They help convey what words cant. Using emojis in your email subject lines is as simple as copying the symbol or emoji from a websitedocument like Facebook Symbols or Emojipedia and pasting it into the subject line field of your email. Here are some emoji symbols that you can include in your email subject lines.

You can easily copy emojis all you need to do is paste them into your emails. When I create our company newsletter I often add an emoji or two to the subject line. Experiment with placing emojis at the beginning or the end of the subject line or even place.

This means that using emojis in subject lines express the very nature of your business. How to insert emoji symbols smiley faces in subject line in Outlook. Attracts subscribers improves open rate.

Emojis In Email Subject Lines Do They Affect Open Rates Data